January 2026

Between the Dry January trend and ambitious New Year’s resolutions, many people decide they want to drink less at the start of a new year. For some, it’s about being more intentional, taking a break, or changing their relationship with alcohol altogether. For others, it’s about improving their health or overcoming an alcohol use disorder. […]

Alcohol plays a big role in American culture. It’s built into many of our celebrations, social events, holidays, work gatherings, sporting events, and even everyday routines. In 2024, more than 178 million people over age 12 in the U.S. (62% of the population) reported drinking alcohol in the past year, and 46.6% reported past-month drinking.[1]